Social Media Strategist/Manager

Responsibilities:

Social Media Marketing

• Strategizing and executing digital marketing strategies

• Proficient in planning and executing a comprehensive social media calendar.

• Strong skills in crafting engaging and effective captions for posts.

• Implementing strategies to increase social media reach, engagement, likes, and followers.

• Responsible to create, manage, and share daily posts to all applicable social media platforms including LinkedIn, Facebook, Instagram, Twitter

• Develop creative and innovative content paired with visual brilliance that drives higher engagement with current followers and increases the reach to new followers

• Co-ordinate with design/branding team for creating relevant creatives and infographics for social media posts

• Stay up to date with the latest social media best practices and technologies

• Research and monitor social media trends and create content accordingly

• Market research and competitor analysis

• Content management including research and writing

Internal Marketing

• Devise comprehensive internal marketing plans to enhance employee engagement and foster a positive workplace culture

• Create engaging and informative content for internal communications, including newsletters, intranet updates, and announcements

• Collaborate with HR, leadership, and various departments to gather information, share updates, and align communication strategies with organizational goals

• Ensure consistent messaging and branding across internal communications to reinforce company values and identity

Qualifications

• Bachelor's degree in marketing, Communication, or a related field.

• 4+ years of experience in B2B IT services/SaaS company background

• Should be well versed with social media platforms like LinkedIn, Facebook, Instagram, YouTube, etc.

• Excellent written and verbal communication skills

• Good content writing skills. Good creativity and visualization skills

• Creative thinking and ability to generate innovative ideas for internal communications.

• Familiarity with communication platforms and technologies.

• Strong project management skills and ability to meet deadlines

• Highly organized with excellent attention to detail

• Demonstrated ability to take initiative, prioritize and manage time, and meet aggressive deadlines

• Analytical skills to measure the success of social media campaigns and make datadriven decisions

• Certifications in social media marketing and Google Analytics are a plus

Interested candidates please mail CV at anusha.saxena@jindalx.com