Marketing Manager (Healthcare)

Responsibilities:

•  Support service line revenues and adoption by collaborating with sales, marketing, and product teams
•  Responsible for service line GTM plans to drive key product outcomes- identifying target audience,
• marketing mix, forums for participation and lead acquisition
•  Identification of industry events, webinars, syndication platforms for audience engagement
•  Craft differentiated service line positioning through customer segmentation and understanding of various buyer 
• personas
•  Conduct extensive market and competitive research to identify differentiators
•  Create sales collaterals and support sales teams as a product expert for customer conversions
•  Train sales teams on product pitches and measure effectiveness
•  Drive top of the funnel with thought leadership and product campaigns

Skills Required:

•  Graduate / Post Graduate with 3 to 5 years of BPO/Healthcare product marketing experience
•  Excellent academic credentials and an MBA (or similar) qualification from a top-tier institution
•  Understanding of various marketing functions and overall marketing techniques
•  Excellent interpersonal and management skills to build trust and good rapport with cross functional teams
•  Good analytical/ problem solving skills, with a data-driven approach and an eye-for-detail
•  Strong communication skills writing, verbal communication and listening skills are required to interact with senior 
• management, clients and designers
•  Proven experience working under strict deadlines and the ability to work quickly and accurately in a fast-paced 
• environment
•  Project management skills to consistently meet deadlines
•  Strong relationship management skills
•  The candidate should be a quick learner and should be up to date with current technology trends